I have always had a love for New York and wanting to be a part of the big city. I wanted to share that love through a Gig Poster Design for a band of my own creation. I didn’t start out thinking about New York though, and this write-up will explain my process in creating it. My overall objective with this design is to express my love of pop music in our millennial culture.

Honestly, every time that I start a project I always start to sketch out my ideas, and I feel that my first ideas are always exciting but not very good. I was originally starting out with ideas that were more punk rock and heavy metal, but after listening to Taylor Swift’s “Welcome to New York” I realized that I wanted to change my idea. I started to think about what I could create that reminded me of New York. The skyscrapers that tower over the city I feel make the city unique and individual. I began to sketch out how I was going to do with my design.

After receiving feedback I was able to recreate the skylines making them more detailed along with windows. I improved the colors of the buildings to increase the contrast between each of the skyscrapers. I increased the size of the Empire State Building, and I spent an ENTIRE evening on creating the silhouette of the man hanging on to the top of the Empire State Building. I was grateful for the feedback because it helped me to improve the overall detail of the design.

I am very proud of this design because I know how much effort was put into this design. With every design, I strive to push the limits of my creativity. I am striving to do the things that improve my skills as a creative designer, and every day I am learning something new about Adobe Illustrator that helps me to become a better designer. I believe that this poster successfully portrays my pop culture message.

Adam Harper

Adam Harper

Website Designer at Soapbox Agency
Majoring in Visual Communication allows me to refine my skill set which includes digital photography, web design, graphic design, and social media marketing.
Adam Harper

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