The monochromatic red color scheme of this poster jumped out to me immediately. Red feels like the most appropriate choice for Psycho; red like the blood spilt in its most iconic scene. The stark contrast of shadows and highlights echo the high contrast characteristic of black and white films like Psycho.
Of note in this artwork is how the artist draws our eyes to Norman Bates. The key element to this are the highlights along the edge of the hotel sign; the sharp contrast of black and red catches our eye, and the lines lead us down into the image towards Norman Bates.
The two points of highest contrast are the most important elements in this image. The main point of contrast is of course Norman Bates, whose silhouette stands out starkly from the shadows behind him. The second is the aforementioned highlight on the sign, which serves to guide our eyes to the subject of the image.
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