Into the Eye | Vector Paths

Gig Posters are pretty cool because they are unique to each city. Bands, Musicians and Artists would contract out to local artists/designers to design a special poster just for the one night they were in town. These posters would then be blanketed around town. The thing that makes a Gig Poster unique is that it has to convey a symbolic meaning while representing the style of music for the artist. 


When I first started this project, I wanted to create a gig poster for a punk/new wave band since that happens to be one of my favorite styles of music. However, as the project commenced, I started to alter that. My first iteration was quite simple in its nature and is reminscent of a club/dance/edm style of gig, something like Deadmau5 or even The Weeknd. 

Things began to transform as I continued to continue to be bored in Illustrator. I knew I wanted to incorporate the blend tool since it’s so awesome, so I just started playing around with that. I ended up creating two triangles and blended them together, eventually continuing to layer them together. The result was this cool mouth-like effect. 

I felt that I was headed in a right direction, but it needed something more. I then rotated the center triangle and this created an eye! I love it. The first word that initially came to my mind was retina, and I started to play around with this, but I wasn’t feeling it. 



Then, randomly, as I was talking my mind out loud, just bouncing words and ideas out of my head, the name came to me… Tunnel Vision! I felt that this name fit the style of the poster – which is alternative. The thing I love about this is the progression of values towards the center. It suddenly gets more vibrant and more in your face. 

Alex Brown

Alex Brown

My name is Alex Brown and I am visual communicator, graphic and brand designer, photographer, and marketer.
Alex Brown

Latest posts by Alex Brown (see all)