I’ve always had a thing about music. Since I was young I would listen to my favorite songs on repeat in my room until the CD started to give out by being played too much. Conveniently, I don’t have to worry about that anymore with the advent of digital music, but the principal still applies. 

Every time you listen to a song it evokes a certain emotion within yourself. Sometimes it’s happy, sometimes it’s aggravation or frustration, and sometime the feeling you get from listening to a song is a bear with antlers wearing 3D glasses. This project’s intention was to illustrate the feeling one would get from listening to music for an imaginary band. 

Sketches

Coming up with an idea for the gig poster was the first step I had to accomplish for this project. To begin with I thought about different songs that I care about, whether positively or otherwise. I wrote down a short list while brainstorming ideas, and I wrote down everything that came to mind that was doable. I listening to a lot of music while clearing my head and I had a number of ideas come to me: An animal of some kind riding a moped down a beachside road, a submarine that doubled as a hot air balloon, an organ that is played by the water from a waterfall, etc. There was a lot to carve down for a solid idea for the poster.

I went through about 6 different rounds of poster drafts before I finally found a concept I liked. There were a few that made it into the later stages of development before I bailed on them including the moped animal which would have been on the background seen above. 

From here I took critique from peers and implemented some of their suggestions. These included making the background less busy, making the text a little less cramped, and making the glasses more true to perspective. From here, I thought I would kind of max out the whole 3D thing and I made the glasses into the 3D glasses that ended up in the final draft. 

In the end, the importance of consistency and contrast became important. As such, I put emphasis on making sure the bear was separate from the background, The text was all legible even though it is meant to blend, and that the pattern in the background lost some opacity so it became less distracting. Overall, I am proud of what I accomplished. I haven’t called myself an artist since probably 4th grade, but this project helped me feel like one again, which was nice. 

 

Jacob Hayes
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Jacob Hayes

Graphic Designer at BYU-Idaho
Jacob is a graphic designer working for Brigham Young University - Idaho. He has experience in web design, video and image editing, photography, vector graphics, and print design. Jacob enjoys playing guitar, filming life events and creative videos, and creating content.
Jacob Hayes
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